Class Starts May, 2022
Digital and Social Media Marketing Strategy (EPDSMMS)
By IIM Calcutta
Objective
The programme would focus on providing in-depth knowledge on digital and social media marketing and analytics that would help in planning, implementing and measuring the social media marketing and analytics that would help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.
Highlights
Apexcourses has partnered with the best in the country to give your career an edge.
Recognised certification from IIM Calcutta
Interactive live online classes
Mentored by industry experts
Earn while
you learn
skills
IIM Calcutta Executive Education Alumni status
Course Content
Module 1: Understanding the strategic need for digital and social media marketing
- Course Overview and Simulations
- Segmentation, Targeting and Positioning
- Marketing and Core Values
- Formulating a Marketing Strategy
- Industry Speaker Session(s)
- Search Engine Marketing and Keywords Analysis I
- Search Engine Marketing and Keywords Analysis II
Module 2: Execution plans for digital and social media marketing
Module 2A: Search Engine Marketing and Simulation
- Market Research and Principles of A/B Testing for the Digital Medium
- SEM and Simulation Review
- Digital Marketing Simulation - Review and Presentations
- Case Studies in Digital Marekting (I,II and III)
- Google Ads Platform (I and II)
Module 2B: Web Design and Content Marketing
- Web Design Frameworks and Landing Pages
- Product Management and Ecommerce Setup
- Pricing in the Digital World I
- Pricing in the Digital World II
- Content Strategy
- Project Proposals
Module 2C: Analytics
- Introduction to Analytics and Making Sense of Data
- Market Basket Analysis
- Classification Techniques - I
- Classification techniques - II
- Clustering
- Recommender Systems
- Text Analytics
- Google Analytics and Competitor Intelligence
Module 2D: Social Media Marketing
- Social Media Marketing - Simulation
- Branding and Social Media
- LinkedInMarketing
- Facebook and Instagram Marketing
- Simulation Review and Social Media Marketing
- Whatsapp, Pinterest and Influencer Marketing
- Youtube, Twitter and Viral Marketing
- Educating Consumers: Leveraging the Power of Social Media
- Social Media Marketing Simulation - Review and Presentations
- Remarketing
Module 3: Assessing the impact of digital and social media marketing
- Blockchain for Marketing (I and II)
- IOT and AR/VR for Marekting (I and II)
- AIML Applicagtions in Digital Marketing
- Project Presentations (I and II)
- Conclusion and Farewell
Note:
Project Component:
You will have to do a compulsory project based on a topic of your choice related to digital marketing and/or social media marketing.
Each project would be guided by a faculty from IIM Calcutta, along with an industry mentor to be chosen by you.
Simulations:
1) Digital marketing simulation
2) Social media marketing simulation
Benefits
Apexcourses has partnered with the best in the country to give your career an edge.
Become an in-demand professional
Become an in-demand professional
Become an in-demand professional
As companies across the globe are putting more focus on digital marketing, the job market for trained professionals is booming.
Wide range of career options
Wide range of career options
Wide range of career options
Digital marketing does not restrict you to one specific job profile. A specialised course will enable you to pick and choose the field you want to pursue.
Unique approach
Unique approach
Unique approach
The programme will be highly experiential and interactive. It will comprise of group-based or individual presentations and discussions with experts from academia and industry.
Be an asset to any company
Be an asset to any company
Be an asset to any company
Get equipped with advanced concepts and practices of digital marketing to help you drive sales and profits.
Certification & Duration
Our classes will be held once a week to accommodate your work schedule.
Duration: 6 months
Wednesday & Saturday:Â 06:45 PM to 09:45 PM
Campus visit -Â 1 visit of 4 days
Total number of hours per student -Â 144 (120 IOL Hrs + 24 Campus Hrs)
Admission Process
Eligibility
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You should have a minimum 2 years of work experience post completion of your graduation.
You should have a minimum 2 years of work experience post completion of your graduation.
You should have a minimum 2 years of work experience post completion of your graduation.
You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.
You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.
You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.
The degree should be recognised by UGC/AICTE.
The degree should be recognised by UGC/AICTE.
The degree should be recognised by UGC/AICTE.
You should be currently working.
You should be currently working.
You should be currently working.
Selection
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STEP 1:Fill the application form and submit documents with assistance from Hughes team.
STEP 2:Document validation by Hughes Team.
STEP 3:Selection by IIM Calcutta after screening of candidate profile.
STEP 4:Join the programme.
Programme Fee
| For All Students | Amount (INR) |
|---|---|
| Application Fee | INR 2,500/- + GST* |
| Registration Fee | INR 8,200/- + GST* |
| Programme Fee | INR 3,28,000/- + GST* |
| Campus Visit | INR 32,000/- + GST* |
| Total Fee (excluding application & registration fees) | INR 3,60,000/- + GST* |
| Installment 1 | INR 1,64,000/-* |
|---|---|
| Programme Fee | INR 1,64,000/-* |
| Installment 2 | INR 1,96,000/-* |
|---|---|
| Programme Fee | INR 1,64,000/-* |
| Campus Visit | INR 32,000/-* |