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  • Executive Programme on Digital and Social Media Marketing Strategy (EPDSMMS)
  • Home
  • IIM Calcutta
  • Executive Programme on Digital and Social Media Marketing Strategy (EPDSMMS)
Batch No. 13

Class Starts May, 2022

Executive Programme On

Digital and Social Media Marketing Strategy (EPDSMMS)

By IIM Calcutta

Objective

The programme would focus on providing in-depth knowledge on digital and social media marketing and analytics that would help in planning, implementing and measuring the social media marketing and analytics that would help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.

Highlights

Apexcourses has partnered with the best in the country to give your career an edge.

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Recognised certification from IIM Calcutta

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Interactive live online classes

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Mentored by industry experts

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Earn while you learn
skills

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IIM Calcutta Executive Education Alumni status

Course Content

Module 1: Understanding the strategic need for digital and social media marketing

  • Course Overview and Simulations
  • Segmentation, Targeting and Positioning
  • Marketing and Core Values
  • Formulating a Marketing Strategy
  • Industry Speaker Session(s)
  • Search Engine Marketing and Keywords Analysis I
  • Search Engine Marketing and Keywords Analysis II

Module 2: Execution plans for digital and social media marketing

Module 2A: Search Engine Marketing and Simulation

  • Market Research and Principles of A/B Testing for the Digital Medium
  • SEM and Simulation Review
  • Digital Marketing Simulation - Review and Presentations
  • Case Studies in Digital Marekting (I,II and III)
  • Google Ads Platform (I and II)

Module 2B: Web Design and Content Marketing

  • Web Design Frameworks and Landing Pages
  • Product Management and Ecommerce Setup
  • Pricing in the Digital World I
  • Pricing in the Digital World II
  • Content Strategy
  • Project Proposals

Module 2C: Analytics

  • Introduction to Analytics and Making Sense of Data
  • Market Basket Analysis
  • Classification Techniques - I
  • Classification techniques - II
  • Clustering
  • Recommender Systems
  • Text Analytics
  • Google Analytics and Competitor Intelligence

Module 2D: Social Media Marketing

  • Social Media Marketing - Simulation
  • Branding and Social Media
  • LinkedInMarketing
  • Facebook and Instagram Marketing
  • Simulation Review and Social Media Marketing
  • Whatsapp, Pinterest and Influencer Marketing
  • Youtube, Twitter and Viral Marketing
  • Educating Consumers: Leveraging the Power of Social Media
  • Social Media Marketing Simulation - Review and Presentations
  • Remarketing

Module 3: Assessing the impact of digital and social media marketing

  • Blockchain for Marketing (I and II)
  • IOT and AR/VR for Marekting (I and II)
  • AIML Applicagtions in Digital Marketing
  • Project Presentations (I and II)
  • Conclusion and Farewell

Note:

Project Component:

You will have to do a compulsory project based on a topic of your choice related to digital marketing and/or social media marketing.

Each project would be guided by a faculty from IIM Calcutta, along with an industry mentor to be chosen by you.

Simulations:

1) Digital marketing simulation

2) Social media marketing simulation

Benefits

Apexcourses has partnered with the best in the country to give your career an edge.

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Become an in-demand professional

Become an in-demand professional

Become an in-demand professional

As companies across the globe are putting more focus on digital marketing, the job market for trained professionals is booming.

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Wide range of career options

Wide range of career options

Wide range of career options

Digital marketing does not restrict you to one specific job profile. A specialised course will enable you to pick and choose the field you want to pursue.

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Unique approach

Unique approach

Unique approach

The programme will be highly experiential and interactive. It will comprise of group-based or individual presentations and discussions with experts from academia and industry.

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Be an asset to any company

Be an asset to any company

Be an asset to any company

Get equipped with advanced concepts and practices of digital marketing to help you drive sales and profits.

Programme Schedule and Duration

Certification & Duration

Our classes will be held once a week to accommodate your work schedule.

Duration: 6 months

Wednesday & Saturday: 06:45 PM to 09:45 PM

Campus visit - 1 visit of 4 days

Total number of hours per student - 144 (120 IOL Hrs + 24 Campus Hrs)

Admission Process

Eligibility

     

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You should have a minimum 2 years of work experience post completion of your graduation.

You should have a minimum 2 years of work experience post completion of your graduation.

You should have a minimum 2 years of work experience post completion of your graduation.

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You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

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The degree should be recognised by UGC/AICTE.

The degree should be recognised by UGC/AICTE.

The degree should be recognised by UGC/AICTE.

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You should be currently working.

You should be currently working.

You should be currently working.

Selection

     

STEP 1:Fill the application form and submit documents with assistance from Hughes team.

STEP 1:Fill the application form and submit documents with assistance from Hughes team.

STEP 2:Document validation by Hughes Team.

STEP 2:Document validation by Hughes Team.

STEP 3:Selection by IIM Calcutta after screening of candidate profile.

STEP 3:Selection by IIM Calcutta after screening of candidate profile.

STEP 4:Join the programme.

STEP 4:Join the programme.

Programme Fee

For All StudentsAmount (INR)
Application Fee INR 2,500/- + GST*
Registration Fee INR 8,200/- + GST*
Programme Fee INR 3,28,000/- + GST*
Campus Visit INR 32,000/- + GST*
Total Fee (excluding application & registration fees) INR 3,60,000/- + GST*
Installment 1INR 1,64,000/-*
Programme Fee INR 1,64,000/-*
Installment 2INR 1,96,000/-*
Programme Fee INR 1,64,000/-*
Campus Visit INR 32,000/-*

    Fill in your details and get one step closer to success.